About Pamela Russo

I help founder-led and growth-stage companies turn momentum into scalable performance - aligning strategy, revenue, and operations to build measurable, sustainable growth engines.

I’m a strategic operator with deep experience in digital transformation, revenue acceleration, and P&L leadership across both global enterprises and high-growth brands. I partner directly with founders and executive teams to bring structure to growth and translate vision into operational performance.

From Global Brands to Growth-Stage Builders

Over the course of my career, I’ve led revenue, digital, and operational initiatives at companies including Conde Nast, Audacy, Warner Bros. Discovery, Time Inc., TMZ, and American Media, and today serve as Chief of Staff for the founders of TrophySmack, a rapidly scaling ecommerce brand.

At Conde Nast, I oversaw a $250M global consumer revenue portfolio spanning brands like The New Yorker, Bon Appétit, WIRED, and Vanity Fair — driving subscription growth, expanding margin, and optimizing customer lifetime value across channels.

At Audacy, I led digital transformation for a $150M business, growing revenue and significantly expanding profitability while aligning product, marketing, content, and sales across 48 markets.

Earlier in my career at Warner Bros. Discovery and Time Inc., I built and scaled digital revenue engines across streaming, ecommerce, subscriptions, and partnerships — growing audiences and unlocking new monetization models.

And at TMZ, I operated at the intersection of brand expansion, revenue optimization, and audience growth — driving measurable gains in both reach and profitability.

Today at TrophySmack, I work directly with founders to structure growth during a critical scaling phase — building financial models, operational roadmaps, KPI frameworks, marketing efficiency systems, and team alignment processes that support long-term performance.

What I Do

I work with organizations that are scaling when leadership needs:

  • Strategic roadmaps that drive performance
    I help turn ideas into executable plans that align leadership, revenue, and operations.

  • Revenue growth with discipline
    Whether it’s subscription models, ecommerce economics, or performance marketing optimization, I build systems that make growth measurable and repeatable.

  • Operating cadence and accountability systems
    I establish KPI frameworks, operating rhythms, and performance incentives that empower teams and leaders alike.

  • Cross-functional alignment
    I unite teams - product, marketing, operations, finance, partnerships, and support - behind shared goals and shared accountability.

  • Clarity in moments of inflection
    When growth feels chaotic or leadership feels stretched, I bring clarity, structure, and the right operating infrastructure.

How I Work

I don’t just advise - I operationalize.

When I engage with a team, I’m invested in results:

  • Rapid alignment on what actually moves the business

  • Clear accountability and ownership across teams

  • Performance frameworks that enable leaders to lead

  • Structured processes that unlock capacity and velocity

I believe sustainable growth isn't driven by isolated tactics - it’s built on strategic infrastructure, disciplined execution, flywheel processes and shared ownership of outcomes.

Let’s Build What’s Next, Together

If your organization is scaling, preparing for transformation, or ready to professionalize but overloaded by ambiguity, let’s connect. I partner with leaders who want clarity, structure, and measurable growth outcomes.